For Standard TrueView Ads, users must watch the entire video ad or at least 30 seconds of it if it is less than 30 seconds in length before advertisers are charged.
Ads by Discovery
TrueView On YouTube search results pages and in the right-hand sidebar as related videos, discovery ads are displayed.
'Pre-Roll' Ads
Pre-Roll Ads appear to be more profitable among the two ad formats that cannot be skipped. A YouTube video can only have a Pre-Roll Ad play in the midst of it if it is at least ten minutes long.
Bumper Ads
Bumper ads are typically more effective at raising brand awareness than at product promotion.
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